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Decriminalization · Advocacy

Building the Cultural Foundation Toolkit

Strategies for advocates to focus efforts on social and cultural change-makers, rather than direct policy lobbying alone.

Decriminalization campaigns aim at parliaments and courts, because that is where the law is. This toolkit makes the case for the slower target underneath: the social and cultural conditions that decide whether a law, once changed, actually holds.

It sets out strategies for working with the people who move public opinion rather than the people who draft statutes — and for doing that work alongside legal reform, not after it.

What you can do with it

  • Identify the cultural change-makers who shape opinion in your own context
  • Plan advocacy that runs alongside legal reform rather than waiting on it
  • Build the public support a legal win needs in order to survive